Who am I and what is Full Glass Research?

I am a professional marketer and researcher with 25 years work experience, mainly in marketing and market analysis, mainly in the wine industry. My experience includes work with both small and large companies, as a negociant, brand manager, in retail and restaurant sales, in operations analysis and market research. I hold a BA in Economics from Franklin & Marshall College and an MBA from Cornell University. 

I have started Full Glass Research for the purpose of offering clear answers and applicable solutions to people with questions or problems of marketing, sales, product planning or industry strategy. The key elements of the Full Glass approach will consist of: 

• choosing the best research methodology for your budget and issues. The best way to find answers will change with the questions. I have experience with online, phone and mail surveys, mystery shopper and trade research, intercept and live interviews; focus groups, multi-dimensional scaling and straightforward tabulation and industry evaluations from public and private data.
• understanding the unusual aspects of your business category. Consumer quirks, distribution issues, demographic skews and other aspects that make an industry unique must be taken into account. A one-size-fits-all approach to research design can neglect key elements that will impact your ability to use the answers provided.
• getting answers to key questions that you can use. The planning phase of the research project must narrow down the research to the key issues, and figure out what kind of answers or data are needed to make important decisions. There is a lot of data that is “nice to know” but not impactful. You shouldn’t necessarily have to pay for it.