What's New at Full Glass Research?  

Updated September 1, 2007

• I'll be giving a consumer perspective on California Wine Regions at the Wine Industry Financial Symposium on September 18th. Other featured topics during the 2-day affair include updates on winery financing and grape supply, import trends in the U.S. market and a panel on sustaining luxury brands. For further information or to purchase tickets, go to: http://www.winesymposium.com/wine_symposium_FINANCIAL.htm 

• I've posted a new commentary, about how wine scores affect consumer behavior (or not). Click here to read: Analysis, Commentary or Rant of the month 

• The annual California Wine Regions Survey is out. This is the first annual tracking survey of core wine consumer opinions of 10 different California wine regions. It includes data on awareness, trial, varietal associations, visitation, quality and price perceptions and more, making it a valuable tool for regional associations, multi-appellation wineries and marketers. For more information, click on the "contact me" link on the left or below. 

• What about us - imported wines and winegrowing regions outside California? Is anyone tracking our image and awareness? Yes, we're working on it! Contact me for further information...

• Wine Opinions released CoreTrack #4. CoreTrack issue #4 includes an update on the Parkerator study that made waves last year and an update on the new wave of upscale boxed wines. It also features a head-to-head comparison through consumer eyes of some iconic Napa wines. Plus wine consumer perspectives on global warming. Finally, it dares to ask - and answer - the question: "Does anyone know what the heck fruit-forward means?" CoreTrack is the quarterly research report of the Wine Opinions panel. The panel consists of over 2000 core wine consumers, representative of the roughly 18 million Americans who most frequently purchase wine and dominate the high end wine market. For more information or to order a report, go to http://www.wineopinions.com/. 

• Wondering about your direct sales? Full Glass Research has now completed analyses of mailing lists, wine clubs and direct sales for a number of wineries, always with usable and interesting results. We can compare core buyers to those who don’t act, or your mailing list customers to the typical high end or high frequency wine buyer. The analysis will identify the key attributes and attitudes of your best customers, helping you to decide how to sell to and service these people and what aspect of your wines will appeal to a bigger audience. Contact Me for further details.

Wine Quote for the Month:

"Quickly, bring me a beaker of wine, so that I may wet my mind and say something clever."
Aristophanes

Contact me: 510-847-5160